Biznology

JULY 7, 2021

CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. B2B marketers who complain about attribution problems in multi-touch communications will find deep satisfaction here. Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May. Take advantage.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

LeadsRX

JANUARY 14, 2022

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. Unbounce has been focused on helping SMB marketers experience the power of Conversion Intelligence (CI) solutions.

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

LeadsRX

JANUARY 7, 2022

With that entrepreneurial spirit in mind, we compiled our list of what’s new and different about the marketing attribution and customer journey analytics space for 2022 – and how to put it to work to grow your business, small or large: 1. Focusing on the “Small” in SMB – Analytics is for Everyone. Human touch makes it useful.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Survey respondents represented multiple industries and ranged in size from SMB organizations to large enterprises.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Zoominfo

JUNE 27, 2022

Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. THE VALUE OF GOOD DATA A useful step is to decide if quality or quantity is more important for the data attributes you need. But these can be opposing forces.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Capstone Insights

NOVEMBER 26, 2019

When using marketing automation at scale, several platform attributes become critical. This impacts the look/feel/design of assets, but also subscription management, landing pages, email senders, marketing reporting, and touch governance. Most marketing automation platforms only offer limited multi-brand capabilities.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

InsightSquared

JULY 1, 2019

Survey respondents represented multiple industries using a variety of different MAPs, with experience in their current MAP of less than one year to more than seven years, and ranged in size from SMB organizations to large enterprises. Multi-touch attribution. Looking Back: Key Findings from 2018. Key Findings of 2019.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53