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Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines.

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Top 10 Data Management Platforms for 2020

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This data is organized, classified, analyzed and activated- i.e. used to run campaigns to acquire or retain customers – either via programmatic advertising or personalized marketing via various marketing automation platforms. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)

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B2B Marketing Zone

9 call analytics platforms for marketing teams to consider

Top 10 Data Management Platforms for 2020

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