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Why B2B Marketers Should Try CTV Advertising

Biznology

JULY 7, 2021

CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. B2B marketers who complain about attribution problems in multi-touch communications will find deep satisfaction here. Lower CPM rates overall. CPM rates on CTV are higher, to be sure. They are watching CTV.

Advertisements 171
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Top 10 Data Management Platforms for 2020

Martech Advisor

FEBRUARY 20, 2020

The richer the data and insights a publisher is able to capture about the audience visiting their site, the higher the premium (or CPM ) they can charge advertisers for each ad displayed. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.) How and When to Choose a DMP.

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