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2023 Predictions: Digital media and advertising

Martech

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends. Get MarTech! In your inbox.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Where in your social media marketing copy can you add an exciting language? Hypothesis: The default artwork did not tell the story of the movie effectively. Result: Source.