article thumbnail

Unveiling Meta’s contribution to top-of-funnel relative ROAS


Taking a closer look at Meta’s ROAS, it may seem slightly below the average for the brands we examined, but it’s crucial to consider the broader context before getting overly concerned. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS.

article thumbnail

Best Paid Media Agency: Top 5 Choices for 2022

Single Grain

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

SmartBug Media

Paid media is one of the key three (not two) discrete media types. The other media types are earned media (e.g., magazine articles) and owned media (e.g., a company newsletter). Note, that paid media only refers to the cost to place a specific message in a specific place, at a specific time.

article thumbnail

6 marketing attribution and predictive analytics platforms your organization should consider


In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Target customers. Product overview.