SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. To really solve the attribution puzzle, you need the right metrics in the right places to track the right numbers. These soft stats can help you spot the early indicators that lead to conversion. How social eludes attribution.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Vidyard

MARCH 23, 2021

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) As such, marketers need to look into applications that can support multi-channel relationships with customers. By attributing marketing spend to revenue, marketing can stop being a cost center and start being a revenue generator.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

MARCH 20, 2017

By integrating mobile marketing automation into your marketing platform, you can run multi-channel campaigns and transfer web-originated user behavior data to mobile and vice-versa. . Behavioral attributes: When was their last in-app session? Divide users based on more high-level attributes like age and gender.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Buffer

SEPTEMBER 3, 2019

Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Adobe Experience Cloud Blog

AUGUST 3, 2018

Here are some stats to consider: retargeted customers are three times more likely to click on your ad, and 70% more likely to convert. If you have the capability, sort your content by multi-touch revenue created; if an asset has a proven track record facilitating conversions, it’s perfect for retargeting ads. Ideal Assets.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94