Marketo Media Multi-Touch Attribution Vendors 
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!
Valasys
JULY 1, 2021
Integrating the B2B marketing automation solutions with all the technology vendors. Marketing automation solutions allow B2B marketers to personalize the emails, landing pages, and website content for different visitors on the website based on their behaviors and attributes. b) Multi-touch Reporting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
Marketo’s sessions were flatteringly well-attended (sold out, in fact!) The LUMAscape outlines the landscape, so marketers can begin to understand who the available vendors are, what they do, and what differentiates them. . by the many marketers at Dreamforce this year. The Path to Marketing Technology Zen.
Contently
MARCH 21, 2023
We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal.
DemandBase
JULY 21, 2020
Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. The argument for being targeted could not be more clear now.
Expert insights. Personalized for you.
105 
Let's personalize your content