Martech Advisor

APRIL 7, 2020

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

Phishing 66

Phishing Brand Identity Branding Domain 66

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Bureau of Labor Statistics expects ‌demand for cybersecurity professionals to increase by 35% by 2031. Project management You need to have a handle on effective technical project planning and organization , resource management, and decision-making and prioritization methods. Cybersecurity skills are in-demand The U.S.

Resource Management 52

Resource Management Work Management Allocation Ethics 52

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Salesforce Marketing Cloud

DECEMBER 14, 2023

Bureau of Labor Statistics expects ‌demand for cybersecurity professionals to increase by 35% by 2031. Nontechnical roles might also reside in human resources, legal and regulatory affairs, and finance, contributing to strategy, policy, and organizational risk management. And we’re hoping you’re one of them.

Work Management 105

Work Management Business Resource Management Allocation 105

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. The LTV can aid with determining budget, resources, and profitability.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Meta continues to be a popular form of online advertising for marketers worldwide as evidenced by the consumption of users and ad spend by companies on the platform.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Albacross

JULY 3, 2019

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. Yes, everybody knows email marketing has an ROI of 4400%. That means for every dollar you invest in email marketing, you stand to gain as much as $44. Often marketers follow this pattern.

Email Marketing 59

Email Marketing CAN-SPAM Phishing Deliverability 59