Engagio

APRIL 18, 2018

We’ve been documenting the general best practices of a six-step Account-Based Marketing strategy. Step one was to align sales and marketing around a list of target accounts and existing customers that are most likely to deliver revenue. ReachForce. For a full list of ABM vendors, take a look at our ABM Market Map.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Engagio

JULY 10, 2017

There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing. One of the key elements of a Marketing Qualified Account is understanding intent. Account engagement by persona.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. The vendors I chatted with at the event were talking more about thought leadership than their products.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Terminus

MARCH 15, 2017

Why Use Account-Based Marketing (ABM) for Small Businesses? The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. Sales and marketing alignment becomes much easier. Follow him on Twitter at @nirajr.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30