Why It’s Time for SMBs to Implement ABM
Adobe Experience Cloud Blog
MARCH 8, 2017
Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses? In the past, ABM was a fairly tedious, manual, and sales-driven process. SMBs Stand to Make Huge Strides with ABM.
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