Terminus

OCTOBER 29, 2021

The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 Marketing automation drives a 14.5%

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

MKT1

SEPTEMBER 20, 2023

Sendoso From Sendoso: Sendoso is a Sending Management Platform that optimizes your existing channel strategy with meaningful, well-timed direct mail touchpoints. Use us as a pipeline accelerator to: engage buying committees, improve demo and event attendance rates, boost email open/response rates, and amplify field marketing efforts.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. Marketing is playing a bigger role at the bottom of the funnel.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Oktopost

JULY 29, 2021

Executed manually or automated (in part or in whole), lead nurturing campaigns aim to reconnect and re-inspire leads who have engaged with your business by: Visiting your website. Taking part in a conference or event. In part, this is because of the longer sales cycle endemic to B2B. Calling your offices.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165