Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. One repondent reported deployment on 4/24/09 (i.e.,

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In the meantime, the Aberdeen report provided some other interesting information.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Tomorrow People

MARCH 5, 2012

According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. Genius.com reports that the top marketing misalignment occurs when vendors rely on cold calls and sales personnel in the early stages of lead development, when leads rely on their own research and low-pressure engagement.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Work Management 120

Hubspot

OCTOBER 10, 2012

According to a report released by Lenskold Group and The Pedowitz Group, 60% of survey respondents who use marketing automation say it has increased the quality of the leads that get passed to sales. Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Customer Experience Matrix

SEPTEMBER 23, 2010

The replies are rolling in from the survey of vendor features that I mentioned last week. A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120