How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing
Valasys
JUNE 24, 2019
Geofencing relies on a perimeter-based targeting of the personas, wherein, any user who has opted-in for advertising & has provided his consent for the mobile-based targeting is served with location-specific & his interest oriented pieces of content to compel him to take quick action, mitigating sales’ conversions.
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