Content Standard

MARCH 21, 2022

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Instead, target a specific segment, campaign, or channel first. That’s just the start.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Martech

FEBRUARY 16, 2024

To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. CX today requires looking beyond the funnel For years, we’ve used linear models to map the customer journey, assuming a predictable path from discovery to loyalty. Needs and expectations shift by the minute.

Ideal Customer Profiles 111

Ideal Customer Profiles Marketing Automation Services Top of Funnel Aggregators 111

Martech

MARCH 21, 2024

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. This included loyalty and menu — and when I say menu, that means the menus you see on beefobradys.com, but also on the mobile app and across our third-party partners.”

Enterprise Management 61

Enterprise Management Ideal Customer Profiles Marketing Management POS 61

Oktopost

NOVEMBER 7, 2022

Customers are already going through an elevated number of touchpoints with a brand before purchasing – and they’re expecting a unified, seamless experience across those touchpoints. An omnichannel customer experience consists of different customer touchpoints distributed across various channels.

Digital Marketing Funnels 69

Digital Marketing Funnels Paid Search Agency Top of Funnel POS 69

QuanticMind

FEBRUARY 28, 2020

Such platforms include: Social media Email lists Mobile apps Cookies Device IDs Online shopping cards Point-of-Sale (PoS) systems TV and Radio Loyalty programs Other offline media. Nuanced segmentation and targeting. Segmenting your audience based on deep funnel intent data opens up many new targeting possibilities.

Marketing Budget 55

Marketing Budget Marketing & Strategy Marketing Strategy Work Management 55

Martech Advisor

OCTOBER 15, 2019

Progressive marketers have always been focused on understanding the customers journey and addressing the most relevant messages to them, but it has been a long evolution from the time when the technology simply was not sophisticated enough for the kind of segmentation we can do today.

Enterprise Management 55

Enterprise Management Paid Content Work Management Process 55

Martech

FEBRUARY 25, 2022

Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Product overview.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117