Remove Loyalty Remove Media Plans Remove Opinions Remove Word of Mouth
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. I, for one, will be encouraging my clients to spend time at JaneNation.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Those are just my personal opinions.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. link] [link] Patrick Tucker RT @jaybaer: The "influentials" of tomorrow–people who post too much opinion today. population. The answer may surprise you.

article thumbnail

Why Content Marketing Matters To Me And Should To You

Convince & Convert

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ). It builds brand loyalty like a gym membership. (I'm

article thumbnail

14 Things I Think I Think About Social Media

Convince & Convert

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. I think about these things about social media as well — * Are we making a difference? *

article thumbnail

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. Earlier today I commented on a somewhat counter opinion to yours that you might find interesting.