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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail? And what trends, data, and forecasts are driving your holiday planning needs?

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10 Ways to Improve Your Editorial Calendar

Convince & Convert

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Use an Editorial Calendar to Plan Your Content. So the first thing we did was consolidate all of these calendars and plans into one editorial calendar. Create a Social Media Plan for Sharing Content.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. IT projects.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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It's Time for Real-Time

Convince & Convert

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. Here are a few options for titles.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week. Approximately 10 years after having 67% of the search market, Yahoo!