Remove operations
Remove Lead Nurturing Remove Online Marketing Remove Opt-in Remove Opt-out
article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Marketers are keen on the customer lifecycle strategy and like to ensure that confidence is instilled at each checkpoint in the buyer journey. Email Marketing & Online Marketing.

article thumbnail

Why Controlled Content Loses and Free Content Wins

Hubspot

I sat down with my wife to watch a rented movie on Friday night when a Warner Brothers marketer decided to deliberately and abruptly interrupt me. A simple message would appear on the screen saying: “cannot operate” Did the DVD magically and suddenly forget what the menu button is supposed to do?

Content 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Marketing Charts ).

Stats 263
article thumbnail

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.