Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts
Only B2B
NOVEMBER 23, 2021
Most leads are looking for a resolution to a particular challenge. MQLs (Marketing-Qualified Leads): These leads are at the assessment stage of the purchasing journey. MQLs suit your buyer persona well and are prospective clients for your company. Must Read: What Is MQL & SQL and How Do They Differ?
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