Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker
Full Circle Insights
APRIL 5, 2022
This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST’s comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and non-digital marketing attribution and funnel metrics.
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