Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
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FEBRUARY 14, 2024
Kim answered this question by sharing what it’s not during her session at DEMAND 2023 : “[With traditional tactics], there’s a heavy focus on activities aimed at generating new pipeline, and most often, everything stops there. Measure metrics far beyond the MQL Have you ever wondered how Forrester feels about MQLs?
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