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The Complete Guide to Multivariate Testing

Convert

An outstanding example of this comes from iProspect , a Convert Partner Agency. In Convert Experiences, select “New Experience”, then “Multivariate”, and name your experience: Make the variation After the URL of the page you use for the test loads, the first variation is ready to be edited.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. “Do you like typing URLs in your smartphone?” Mobile searchers are looking for “ instant gratification ” (call, buy, or download now) and want to see 1-click actions.

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Banner Ads Work; Really

NuSpark Consulting

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. More information can be found on their website at www.vizu.com.

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Netpeak current offers two products: Netpeak Spider (an SEO crawler) and Netpeak Checker (a bulk URL checker and SERP scraper). Clients include Thomson Reuters, Shopify, Ignite Visibility, Template Monster , iProspect, and others. Here is the story of Netpeak Software and founder Alex Wise. The Products. Funding rounds: bootstrapped.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. Remember to wrap your URL with anchor text that includes one or two keywords. Actively participate in forums where your target audience hangs out.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.