Customer Experience Matrix
SEPTEMBER 9, 2009
Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out.
The ROI Guy
DECEMBER 23, 2010
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.
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Webbiquity
FEBRUARY 23, 2012
It’s mostly a playground for engineers and marketers. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). Getting Your Small Business Ready for Google+ by Blue Focus Marketing. 12 Google+ Marketing Tips From the Pros by Social Media Examiner.
Convince & Convert
MARCH 6, 2012
I can give you an outline of what I think it’s going to be, but I’m going to let the research tell the story. ” I did about 70 different interviews and I also did academic research to figure out how did we get here? Maybe Narrowcasting Trumps Broadcasting. What the science behind these formulas?
Single Grain
DECEMBER 6, 2019
This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].
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