Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. database marketing, or, more poetically, narrowcasting. Social media is the latest stage in this evolution. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 21, 2013

True to Ann’s advice, I’ve broken up her interview into 3 parts to “keep it short” In this first part, Ann shares some of her research findings on the rising interest in video content. The Narrowcast Age of Online Video has Arrived. ” is the next inevitable question.

Narrowcasting 51

Narrowcasting Video Marketing Content Marketing Thought Leadership 51

Convince & Convert

MARCH 6, 2012

I can give you an outline of what I think it’s going to be, but I’m going to let the research tell the story. ” I did about 70 different interviews and I also did academic research to figure out how did we get here? Maybe Narrowcasting Trumps Broadcasting. What the science behind these formulas?

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Webbiquity

FEBRUARY 23, 2012

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ Pro Tips Round-Up: Week 1 by Business Insider. ” Google+ Tips, Tricks and Tidbits by The Search Agents.

Google 100

Google Tactics Tips Best Practices 100

Single Grain

DECEMBER 6, 2019

And research shows that 35% of moms trust online videos like the one below more than traditional ads: Influencer marketing is not just a trend: A mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year: Influencer marketing is also going to be affected by artificial intelligence. Click To Tweet.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145