SalesIntel
FEBRUARY 8, 2023
It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. Research shows about 10% of buyers are actively buying or want to buy at any time.
ViewPoint
JULY 16, 2013
According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Decision makers and influencers identified.
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Martech
OCTOBER 4, 2022
Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. These data are a byproduct of attendee participation in digital events.
Choozle
JANUARY 20, 2020
By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers. Bombora: Bombora is the leading provider of B2B demographic, firmographic, and intent data. CRM onboarding & targeting.
B2B Digital Marketer
OCTOBER 5, 2020
You know, what it’s, you know, what kind of business, what industries, what SIC codes, what you know, uh, size of business, who are the functions and roles that we are trying to reach within those businesses. Um, another great thing that they’re offering today is what we call, uh, intent-based marketing.
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