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Building The World’s Best Firmographic Data Foundation

Zoominfo

Components of Foundational Company Data The best firmographic data will provide all types of company intelligence , including industry classification structures, employee headcount, annual revenue, corporate hierarchy, news alerts, and intent. But some of these are easier to come by than others. HOW DO YOU MEASURE DATA QUALITY?

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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. This is where intent data comes into play. But still, many try. The question is, which ones?

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

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Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

DealSignal

This includes information such as the name of the company, their website address, number of employees, industry and industry tags, SIC codes, COGS, estimated annual revenue, postal address, etc. Granular insights – DealSignal appends inbound leads with third-party intent data, demographic and firmographic data on 100+ attributes.

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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. Industry Classification Code (NAICS or SIC). Let’s get into it! Need-to-Have Tools (and their Channels): CRM and Marketing Automation.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

By utilizing your unlimited data credits, you gain valuable insights into the technographics, news alerts, firmographics, and intent data without having to pay for extra industries or segments. B2B Buyer Intent Data See who is actively researching your solution with our Bombora-powered intent solution.

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Successful Lead Generation - One Size Does Not Fit All

ViewPoint

Despite their best intentions, many B2B companies are not able to generate the frequent high-quality content necessary to fuel an inbound marketing lead generation program. We define the attributes of a truly qualified lead as: SIC or NAICS code. But can you build enough content and who will come? Environment documented.