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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Considering that 50% of search queries are four words or longer, targeting long-tail keywords with SEO gives you more opportunity to appeal to the needs and interests of search engines users.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Considering that 50% of search queries are four words or longer, targeting long-tail keywords with SEO gives you more opportunity to appeal to the needs and interests of search engines users.

SEM 40
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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. Prioritize intent over keywords. Starting now… maybe even yesterday… you need to stop.

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Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

In short, placing them into an intentional keyword strategy is just the beginning. Identify Your Optimization Intent. When forming a keyword strategy, the first thing business owners have to think about is optimization intent. These keyword phrases are professionally known as “long tail keywords.”

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” First, nofollow links also pass PageRank. It could be that PageRank is not lost through outbound links. 4) Don’t Use the Nofollow Tag.

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Blogger outreach is earned media PR, isn’t it?

Biznology

It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers.

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