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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? 30% of companies plan to increase their investment in intent data.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out.

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How to do lead management that improves conversion

markempa

Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. ULD, to sales).

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CONTENTgine Launches New Website

Valasys

Access to the case studies of Contentree, white papers, and other collateral through Perpetual Engine gives marketers access to first-party intent-based lead generation. CONTENTgine is a content-driven lead generation solution provider headquartered in Reno, NV. About CONTENTgine.

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The Future of Lead Prioritization: A Guide to Predictive Analytics & Lead Scoring

Inbox Insight

This has revolutionized the way sales and marketing work together, making it easier for teams to manage larger volumes of lead data and share key intelligence across the business. In addition, data analysis tools have enabled sales teams to efficiently manage and analyze data throughout the lead prioritization process.

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Introduction to Lead Management

markempa

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Purchase Intent : Lead Identification. Created buyer personas and journeys. Created messaging that supported the unique buyer journey for both their B2B and B2C business. And the results?