Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts
Webbiquity
APRIL 10, 2018
Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). Engineers view Google as the most valuable content resource, followed by vendor websites. Business2Community ).
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