Oktopost

MARCH 2, 2020

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. . Yes, job seekers, much like buyers, research potential employers online.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Hinge Marketing

AUGUST 14, 2013

But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. The few A/E/C firms that have capitalized on the potential of online marketing are attracting new leads and building a tangible competitive advantage. Here’s why.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Work Management 48

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Go Beyond SEO

APRIL 18, 2018

Visitors to your website want to find the information they are seeking – quickly and efficiently. Content should be original and written for your site. It can be as simple as textual content in the “About Us” page or multimedia content as common as images. Law Firm SEO Basic #4: Backlinks.

SEO 84

SEO Lead Ranking Lead Scoring Keywords 84

Go Beyond SEO

APRIL 18, 2018

Visitors to your website want to find the information they are seeking – quickly and efficiently. Content should be original and written for your site. It can be as simple as textual content in the “About Us” page or multimedia content as common as images. Law Firm SEO Basic #4: Backlinks.

SEO 60

SEO Lead Ranking Lead Scoring Keywords 60

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40