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The Secret To B2B Social Media?

Marketing Insider Group

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Look for my notes on that shortly. Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

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Where Do Marketers Get Leads? [Data]

Hubspot

Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. marketers versus international marketers, as well as several different industries. After all, that''s where it all starts, right?

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?