B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Aberdeen

AUGUST 23, 2019

Product teams face a never-ending struggle to come up with new features to develop for customers. But not every product team has (or should have) the kind of blind confidence that Jobs might have had. There are a variety of product development strategies that can help. Intent data is the answer to this Kano Model drawback.

Features 40

Features Lead Ranking Product Intent Data 40

Aberdeen

MARCH 1, 2019

He says a limitation of using keywords to leverage a buyer’s intent is that the insights are generic in nature and cannot help you reach a specific targeted category of customer with a customized message. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

JULY 3, 2019

Building a great product is only part of the battle. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. When brand awareness is coming from the wrong people, you risk wasting marketing resources on an audience that will never make a purchase.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

SalesIntel

JUNE 28, 2022

Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. B2B contact data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Aberdeen

FEBRUARY 13, 2019

The next step was to augment their intent data sets with insights from Lattice Engines, who verified and provided the context needed to ascertain whether prospects were the right fit for Informatica’s offerings. Do you know which specific companies are currently in-market to buy your product?

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40