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Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Interested in learning more about Intent?

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More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Heinz Marketing

Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?

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Intent Data is a Superpower. Here’s Why

Zoominfo

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Once it hits an above-average amount, an Intent signal shows in the ZoomInfo platform for a company spiking on that topic. That’d be something.

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Thankfully, we’ve cooked up an in-depth resource that’ll demystify the Dark Funnel for you, forever. It takes AI and machine learning to do that.

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What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

By limiting the scope of your addressable market from likely buyers to highly interested buyers, your revenue team can reliably dedicate the right kind of money, effort and resources to the accounts that are always most likely to convert. . How to Determine Your Ideal Customer Profile . If not impossible.).

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3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting. Set Your Sales Reps Up for Success with Intent Data.