Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

AUGUST 23, 2019

Product teams face a never-ending struggle to come up with new features to develop for customers. But not every product team has (or should have) the kind of blind confidence that Jobs might have had. There are a variety of product development strategies that can help. Intent data is the answer to this Kano Model drawback.

Features 40

Features Lead Ranking Product Intent Data 40

Inbox Insight

APRIL 19, 2021

These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers. Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Why do we need to rethink ICP and customer profile data?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

6sense

NOVEMBER 2, 2021

It’s where buyers are invisibly: Conducting their own research. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Where it resides — both in terms of internal and external data sources.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. Everything that an SDR does needs the backing of accurate, verified B2B data. Without B2B data, SDRs may struggle to reach their goals and targets. Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Hubspot

DECEMBER 23, 2022

You’ll boost sales prospecting efficiency. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. That includes how prospects are identified. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

B2B Marketing Directions

SEPTEMBER 26, 2021

In B2B, a company's "market" should be defined to include all organizations located in the company's service area that could derive substantial benefits and earn an attractive ROI by purchasing and using the company's product or service. So, out-of-market prospects are like those young grapevines in a vineyard.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey. Product reviews.

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52