Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Directive Agency

JUNE 2, 2023

Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Inbox Insight

NOVEMBER 26, 2018

Search engine optimization (SEO) and search engine marketing (SEM) are both essential components of your B2B content marketing because they enable you to intercept prospects with your content at critical touchpoints. In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ).

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Marketing Insider Group

MARCH 22, 2021

One blog could be someone’s only touchpoint with your brand. It’s the initial touchpoint. Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. Top-of-Funnel Content Creates a Positive Feedback Loop for SEO. Prioritize integrity in TOFU content.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

Work Management 94

Work Management Marketing Management CMS Development Trends 94