Four Things to Consider Before You Buy Marketing Automation
AUGUST 30, 2011
To have a successful marketing automation implementation start with this question and this question alone: “What does our lead management process look like and how can we automate it?” If you don’t have a solid lead management process in place than a marketing automation platform (MAP) will only automate a broken process. So before you go lining up demos consider these four stages for lead management process development. Implementation Is More Than Just Software.
Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource
OCTOBER 13, 2011
If I may be so bold as to paraphrase a line from MasterCard, here is what I have to say about outsourcing in general: “Building your own internal campaigns for lead gen and doing a decent job without losing focus on your core business—fair enough.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Customer-centricity is essential to lead management maturity.
Social Selling 2016: Top 100 Influencers and Brands
FEBRUARY 24, 2016
Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. This map was created with our Influencer Relationship Management software (IRM). PointClear. PointClear PD.