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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Most are mind-numbingly dull.

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How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. Social Fluency. Insight depends on our ability to apply critical thinking to what we know. The chart below is what I came up with.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

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What Is Buzz Marketing?

Single Grain

We trust our peers – even if we don’t know them (i.e. About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” It’s all about generating hype and conversation around something that you’re doing.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Its time for the knowledge champions of the world to get together, and to get our act. together. I believe time is running out.

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8 Ways to EARN Media Attention Instead of Buying It

Hubspot

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. to try out. to try out.

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