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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). Event/Trade Show Review. 12 Simple Ways to Build Links Through Events.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). Event/Trade Show Review. 12 Simple Ways to Build Links Through Events.

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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. Divide this into three sections—strategies, tactics and tools.

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What Is Top-of-Funnel Marketing? Building Awareness and Trust

ClearVoice

And when that visitor is ready to buy, you are the resource they already follow and engage with — making them that much more likely to consider your product or service when they are shopping for a solution. SEO (search engine optimization). SEM (search engine marketing). Event/Trade show.