KoMarketing Associates

FEBRUARY 24, 2015

Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. But where do B2B marketers obtain great content? My colleague Jim Schakenbach and I have had a few conversations in the past on how marketers need to adapt more of a journalistic mindset to the way they approach content development. A Content Development Repository.

SEO 120

SEO Peer-to-peer Ethics B2B 120

accelerate agency

AUGUST 4, 2021

Today, marketing is a much more sophisticated business. For a start, we know much more about consumers, as we have more data at our disposal, giving us a finely-detailed picture of the buyer’s journey from start to finish. Inbound marketing can be highly effective in generating leads and boosting conversion rates for B2B companies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. SEO-generated inbound leads have a 14.6% Unfortunately, inbound marketing does require quite a bit of work. opt-in email marketing.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52