Remove Google Remove Lead Nurturing Remove Resources Remove ROMI
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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach?

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How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI). Analyze your brand’s position in the marketplace & whether ample resources are available to you to post on the pre-decided frequency rates.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

Since media buying is done in real-time, the marketers have all the necessary resources to optimize their performance, using data-driven insights in real-time. All that is required is an investment in terms of human resources, money & time. Facilitates the Hyper-Targeting of Personas: .

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019. While having a well-strategized LinkedIn is a thing that the B2B marketers can’t afford to miss , the website recently also integrated with Google Marketing Platform.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

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How to Define & Measure Social Media KPIs – Part VI

Valasys

Most of the companies spend a considerable amount of their time & resources in trying to define & measure the social media KPIs like FB , Twitter , Instagram , LinkedIn , YouTube , Pinterest, etc. The blog pins or other promotional pins promoting a brand or product may lead to traffic on the website.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web. Keyword Keywords or keyword phrases are terms that if used in content help your pages get indexed, so they turn up in search results through search engines such as Google, Bing, or Yahoo.