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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

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B2B Email Marketing Guide for Automation Marketers

Delivra

B2B marketing automation could easily become your company’s most powerful asset. By coupling your email marketing efforts and automation, you can easily nurture leads and generate sales. 5 B2B marketing automation examples for your email campaigns. If not, now’s the time to start.

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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Scott answers: What do you see in the market? Where do you see the best companies investing and positioning to create a more effective channel?

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Email Tracking & Engagement

GreenRope

Email continues to be at the core of any successful business marketing strategy. Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.