Remove gatekeeper government
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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

CDM is also the gatekeeper to the conversation on compliance with globally evolving customer privacy rights and regulations. In this feature, we will cover topics such as customer data platforms, identity resolution and identity graphs, data-driven marketing and analytics platforms, customer data governance and so on.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Brinker notes that for all these significant touchpoints, marketers increasingly act as the central hub that owns these activities, similar to the way IT departments were once popularly the gatekeepers of all enterprise technology in the 1990s and early 2000s. Ability to strategically blend paid, owned and earned campaigns.

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Democratizing Content Across the Enterprise: How Headless Can Break the Bottleneck

Martech Advisor

This process ensures there are no gatekeepers that lead to eventual content bottlenecks. Customizable Governance Settings Automate Consistency. Plus, building in governance at the platform level ensures consistency and quality no matter who comes in and out of the content marketing process.