Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. This will give you an idea of what your marketing budget should be.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. These are just a few pillars that define demand generation. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. These are just a few pillars that define demand generation. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClickZ

APRIL 22, 2020

Marketing is no longer one-way traffic: More communication channels means more customer feedback — and that’s not all. We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. Let’s be honest. Don’t skimp on your creative assets.

Social Media 133

Social Media Paid Social Agency B2B Thought Leadership Media 133

Sage Marketing

JULY 10, 2023

Evaluate options such as content marketing, thought leadership, email marketing, social media, search engine optimization (SEO), paid advertising, exhibitions and conferences, webinars, and public relations. Allocate resources to encourage satisfied customers to provide referrals and testimonials.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152