KoMarketing Associates

MAY 3, 2018

Behavior >> Frequency & Recency >> Count of Sessions. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels. Goals >> Funnel Visualization. Conversions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

DemandBase

AUGUST 21, 2020

Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Heinz Marketing

FEBRUARY 2, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. This is where marketing attribution comes into play to help answer this question.

Marketing Attribution 102

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 102