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Delivra Introduces New Partnership with Episerver

Delivra

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. Leverage multi-channel engagement data to deliver the personalized digital experience customers expect. Optimize multi-channel campaigns with tools built for enterprise, B2B and B2C. About Delivra.

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The Best Free Digital Experience Platforms in 2022

TrustRadius Marketing

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

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Why we care about traditional content management systems, the original no-code tool

Martech

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. Headless CMS.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement. CapCut @capcutapp ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance. Imagen @GoogleAI Google text-to-image AI diffusion model tool.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences. 4 Key elements of a customer data management strategy.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Most of all, it gives marketers complete visibility into every dimension of their operations, from multi-year campaign architectures to individual pieces of content. Roles and responsibilities vary from the head of a channel or department (VP of marketing) down to an individual contributor (creative producer, copywriter, or strategist). .