Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Terminus

MARCH 26, 2020

But with B2B buyers today conducting anonymous research online and making purchase decisions as a team, it can be challenging to deliver the right content to the right person at the right time. So, as a Marketer, you spend hours thinking up campaigns, painstakingly perfecting ad creative, and ensuring that your landing pages align tightly.

Sales Management 26

Sales Management Storytelling Top of Funnel Ideal Customer Profiles 26

DotDigital

JUNE 21, 2021

Part of the team maintains, optimizes, designs, and develops our marketing website properties. The other part works to drive demand and fill the sales funnel with lead-generation campaigns across, pay-per-click, search, display, and social. We rely on that heavily to keep an eye on the sales funnel. Saving you time.

Google 52

Google Marketing Automation Services Click Rate Digital Marketing Funnels 52

Single Grain

MAY 12, 2020

By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019). Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. Dive Deeper: The Types of Videos to Use at Each Stage of the Marketing Funnel.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% 80% say they are more likely to do business with a company if it offers personalized experiences.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145