Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Yes, social media applies to B2B.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sprout Social

JANUARY 30, 2020

When someone churns, they’ve basically dropped out of your funnel. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry?

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

FEBRUARY 2, 2021

Stats Around Video Engagement 2.4.1 LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 And while these tools help them close deals remotely, they also make the act of buying less personal. Contents 1. Video SEO Statistics 2.10

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. The insights were eye-opening (and impressive) to say the least.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. Get A Free Consultation.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112