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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. Upstream Marketing, Dr. Chara says, refers to “the strategic process of identifying and fulfilling customer needs.”

SIC 143
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Building Your B2B Marketing Database

Biznology

SIC or NAICS. Survey questions (e.g., Qualification questions (from lead qualification processes). Fulfillment systems. Title, function, buying role, email, direct phone. Parent company/enterprise link. Year the company was started. Revenue/sales. Employee size. Credit score. Fiscal year. Purchase history. Credit files.

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10 Common Virtual Meeting Mistakes to Avoid, According to Remote HubSpot Employees

Hubspot

If you’re presenting in a virtual environment and someone asks a question, open it up for group discussion.”. The mute/unmute can also serve as a signal to indicate you’re ready to contribute and serve a [sic] helpful way for group members to ensure that those who are looking to speak are given the opportunity to be heard.”.

Hubspot 100