Hubspot

JULY 13, 2011

If you have a PPC firm managing your campaigns, they usually send results using ROAS (Return On Ad Spend) because they’re often not plugged directly into your margins on individual products (also because ROAS is always higher than real ROI, and they’d rather be sending the larger number to justify their efforts).

eCommerce 28

eCommerce Spending FAQ ROAS 28

Convert

NOVEMBER 17, 2021

Holiday season ROAS is dismal because of brand competition — you’re not the only one thinking of ads for November/December sales. Check Quora, “people also ask” section on Google SERPs, Answer The Public, etc. Each card has a clear image of the product, product name, price tag, a few specs, highlighted features, ratings, reviews, etc.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. Supply Chain Optimization.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

SnapApp

APRIL 4, 2018

This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. ROAS (booked revenue/media fees). Visibility and ranking, SERP rankings - Ahrefs. Making it easier to see the ROI of various marketing efforts.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. Supply Chain Optimization.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convert

DECEMBER 23, 2021

Check it out: Get More SERP Visibility with Search Engine Optimization. And if you’re one of the first 5 results on Google SERPs, you get 67.6% Has Transparent Pricing that Matches Its Value. Assess the pricing to see you’re not paying more for features you can get for less. Luckily enough, you’re about to find out how.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Convert

NOVEMBER 8, 2022

Turning on the TV every day to hear talk about rising inflation rates and insane gas prices will do that to you. These two reasons are not directly related to PPC platforms but where there is less demand, there are more players fighting to serve that demand, pushing PPC prices sky high. ROAS is Deceptive, All Hail QoA.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59