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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100
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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 7 Other Marketing Stats and Facts.

Stats 100
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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The Customer Journey Starts Here

GreenRope

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Whether you are using a messenger service like WhatsApp or Facebook Messenger or you employ a platform like Olark online live chat, this channel is becoming an increasingly popular way to generate and engage new leads.

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The Customer Journey Starts Here

GreenRope

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Whether you are using a messenger service like WhatsApp or Facebook Messenger or you employ a platform like Olark online live chat, this channel is becoming an increasingly popular way to generate and engage new leads.

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The Customer Journey Starts Here

GreenRope

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Whether you are using a messenger service like WhatsApp or Facebook Messenger or you employ a platform like Olark online live chat, this channel is becoming an increasingly popular way to generate and engage new leads.