markempa

FEBRUARY 18, 2013

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

JANUARY 27, 2012

To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. Lead management is a strategy and set of corresponding tools that help companies filter out unqualified leads and better understand the buying cycle of their good leads. Lead Intelligence.

Budget Programs 28

Budget Programs Lead Management Work Management Lead Scoring 28

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MARCH 22, 2023

What does that mean? Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

What does that mean? Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ). This lead qualification is a major problem for many B2B organizations.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

DotDigital

JULY 7, 2021

As a result, you need to know what types of customer data are out there, how to collect it, and how to use it to improve the customer experience. What is zero-party data? Forrester defines zero-party data as “data that a customer intentionally and proactively shares with a brand”. What is first-party data?

Ad Exchange 98

Ad Exchange Marketing Automation Services Privacy Multi-Channel 98

Rollworks

JUNE 3, 2018

But what about 50%, 100%, and 200%? Unfortunately, as we just learned, many marketers are missing the full value that account-based marketing offers. So what sets a true ABM strategy apart? It often relies on tracking the lead’s behavior online to take a guess at where they land. Let’s help you fix that.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Valasys

MAY 29, 2020

The B2B marketing landscape has evolved in recent years to be completely digitized. According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Stand out by doing what others aren’t or won’t. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62